2K's Visual Concepts studio, the team behind NBA2K14, has seen it all in the video game world. Founded in 1988, the team has experienced countless new gaming system launches over the years. But never one like this year, with the launch of PlayStation 4 and Xbox One. Re-energized by the new systems' technology, the seasoned team at VC has developed a completely new experience for next gen NBA 2K14, featuring re-built game modes, a brand new gameplay engine, and stunning lifelike graphics. NEXT GEN VISUALS To truly take the game to the next level, to nail the thousands of interconnected details that create a next generation visual experience, artists had to change the way they work, starting with the materials that make up the NBA 2K environment. Rubber, plastic, metal, and vinyl. In the past artists would individually recreate each item, but now the next gen technology enables the team to build a library of materials with the correct index of refraction, reflection amount and so forth. Everything in game, from the scorer's table and backboards, to human elements such as skin texture and sweat, was re-created to ensure the whole package lives up to the new standards of realism that the next gen technology affords.